Thursday, January 29, 2009

SFA - Sales Force Automation

If you have 1 or more sales persons in your organization, then you will need to keep stats to play the sales game and win. Remember: “Sales is a Contact Sport and the more contact you make the more success you will have”.

A good Sales Force Automation system, which is usually part of a Customer Relationship Marketing system (CRM), not only keeps stats on your reps but helps you plan structured and targeted marketing campaigns. It will help you send personalized letters, faxes, SMSs and emails to prospects and customers that have identified a specific need or have a type of behavior that are worth recording for future communications.

CRM and SFA help you systemize your business so you and your staff communicate with your customers and prospects in a consistent, professional manner. Recording every contact with your customers and prospects ensures that problems are addressed and any revenue opportunities are followed up.

As part of our consulting assignments, we recommend, implement and support an excellent Australian CRM called Legrand CRM which works seamlessly with MYOB, Quickbooks, Accpac, Attache, Sybiz and other accounting systems at an inexpensive investment of around a dollar a day.

More information: Axsapt