The Rio Tinto / Stern Hu bribery trial in China is a reminder of one way of growing a business that may have risky consequences.
A better approach would be the traditional method of ensuring you have great products (or services) at reasonable investment and back them up with responsive customer service.
With the basics covered, increasing sales involves promoting your product and highlighting the benefits of dealing with your business over your rivals.
To grow profitably it's best to focus on your complementary services and product quality and deep knowledge in your chosen field. Building credibility involves contributing to your industry and associates and providing useful advise to your customers and prospective clients.
Seminars, Trade Shows, Newsletters and other useful communications are great ways to educate your marketplace about your expertise in recommending and implementing your time and money saving products or services.
Customer Relationship Marketing (CRM) systems are excellent in managing your promotional activities and measuring the success of each campaign so that you can successful replicate what works well and ditch what doesn't.
More information: Axsapt
Showing posts with label Quality Control. Show all posts
Showing posts with label Quality Control. Show all posts
Tuesday, March 23, 2010
Wednesday, September 16, 2009
Lot Tracking and Shade Matching
One of the challenges faced by ceramic tile and other building products distributors is ensuring each product type supplied has exactly the same colour shade.
Why is this important? Imagine walking into a large hotel foyer and noticing a difference in the shade of floor tiles from one side of the room to the other.
Even though Quality Controls ("QC") processes ensure consistency within and across multiple production runs, there will often be very small variations in the colour dyes used and overall shade due to the variability of clay, sand and other natural components. The QC process ensures products are graded and packaged into similar shades and identified with a batch number for tracking purposes.
To ensure customer orders are supplied with product manufactured from the one production batch (and shade), distributors adopt either manual warehousing records or an accounting system that handles multiple lots/batches across each product.
Some more powerful accounting systems even identify the actual bin location or aisle and level on the pick list to speed the warehouse pick and pack process.
More information: Axsapt
Why is this important? Imagine walking into a large hotel foyer and noticing a difference in the shade of floor tiles from one side of the room to the other.
Even though Quality Controls ("QC") processes ensure consistency within and across multiple production runs, there will often be very small variations in the colour dyes used and overall shade due to the variability of clay, sand and other natural components. The QC process ensures products are graded and packaged into similar shades and identified with a batch number for tracking purposes.
To ensure customer orders are supplied with product manufactured from the one production batch (and shade), distributors adopt either manual warehousing records or an accounting system that handles multiple lots/batches across each product.
Some more powerful accounting systems even identify the actual bin location or aisle and level on the pick list to speed the warehouse pick and pack process.
More information: Axsapt
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